Definition

Work-life balance is about people having a measure of control over when, where and how they work. It is achieved when an individual's right to a fulfilled life inside and outside paid work is accepted and respected as the norm, to the mutual benefit of the individual, business and society.

Striking a balance between the needs of the individual employee, customer and organisation demands the following:

  • For Employees: Different individuals will have different expectations and needs at different times in their life cycle;
  • For Customers: Organisations need to respond to the demands of their customers if they are to continue to be successful;
  • For Organisations: Organisations need to be able to manage costs, maintain profitability and ensure that teams work effectively together.

The opportunity for individuals to balance their home and work lives is a central component of Good Work.


Research suggests that people are experiencing a time squeeze, particularly women, and demographics suggest that this is not going to go away.


There are a number of business benefits stemming from work-life balance, which some of our Case Studies demonstrate.